Our business model is simple: leverage the affordable living costs of being based in the pioneering Mountain West with our highly qualified and experienced team to provide the highest quality of representation and personalized attention at lower rates than our “BIG law” competitors.  Our clients large and small love it.

We get to know your business as well or even better than our clients; an effective legal strategy depends on that.  Many law firms churn out work blind to how your business actually works or the competition or issues it faces, risking gross oversights that could make the whole effort pointless.  For example, the most useful patent claims require an understanding of what your current and potential competitors actually do, how your industry works generally and who the actors are in that industry.  We make sure we understand you and your business before we put pen to paper.

We have learned that clients prefer law firms structured around the client rather than the subject matter of the case.  Many IP firms will shift clients around based on subject matter, which not only risks losing sight of the overall strategy that is best for the client, but also adds expense because each new attorney has to spend time familiarizing him or herself with the client’s strategy.  At Peacock Law, your attorney generally sticks with you through your entire journey here, getting to know your business well.  Each attorney at Peacock Law is broadly experienced enough to assist you in most if not all of your IP and business law matters.  Where experience or qualification is lacking, another attorney may become involved as support.

You don’t need to take our word for it – Peacock Law is certified by leading national organizations that actually police the quality of their members, including the National Association of Minority and Women-Owned Law Firms (NAMWOLF) and the Women’s Business Enterprise National Council (WBENC). This means that by hiring Peacock Law, you are actively supporting the highest quality firms of those that have been historically underrepresented in the legal profession.

NAMWOLF certifies only those women or minority owned firms that satisfy its high standards of quality as set by some of the largest corporations in the world who regularly hire law firms as outside counsel. The NAMWOLF team performs independent research on each prospective firm. After the firm’s application is complete, the Admissions Committee, comprised of corporate in-house counsel and NAMWOLF law firm members, reviews the collected materials and makes a recommendation for or against membership to the Board of Directors, with whom the final decision rests. Criteria for certification by NAMWOLF include: 

• Certified as a minority, women or LGBT owned, operated, managed and controlled (51% or more) firm; 

• Favorable client references from national and regional corporations or major public entities, including corporate references within the Fortune 500; 

• Excellence in quality of law practiced, as evidenced by corporate references, presence on outside counsel approved lists and panels for national or regional corporations, and other awards and memberships; 

• Martindale-Hubbell AV Peer Review Rating (4.5 – 5.0); and 

• Sufficient practice liability insurance (at least $2 million).